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16Jul
Is your product a vitamin or a pain relief medication?
Is your product a "vitamin" or a "pain relief medication"? Does your initial business cater to customers as a "pain relief medication" or play the role of a "vitamin"? If you intend to capture customer opinions and build a business that aligns with all criteria, the primary condition is to be a "pain reliever". One essential principle in commerce is viewing your business from the customer's perspective, meaning seeing your business through their eyes. Are the goods or services you offer exactly what customers need, addressing their problems within a specific budget? If the answer is "yes," you can be at ease. However, if the answer is negative, undoubtedly the fate of your business will conclude with low income, a job change, or waiting for a better sales opportunity. Is your product a 'vitamin' or a 'pain relief medication'? Now, what is the difference between "vitamins" and "pain relief medications"? Vitamins: Having vitamins is good but not necessary. They often have a facilitating role but not a fundamental one. Similar to a pharmacy, using preventive vitamins is optional. Generally, the version containing vitamin drugs is cheaper compared to pain relief drugs. Example: Perhaps you've encountered numerous internet companies that don't create any practical applications for customers but instead assist them in easily installing software programs from other companies.
In a broad sense, their business doesn't account for genuine commerce because customers will install and set up the primary software one way or another if the company's services are absent. The primary need of customers is for practical software, not the services of this company.
Pain Relief Medications: If your business is like a painkiller, customers will always need you, leading to high income and lower costs for you. Most importantly, these products are defined and produced with a specific purpose, and there's no need for fresh budgets to produce them. Using fresh budgets slows down your sales process.
Example: Some companies offer programs for medical centers and clinics that reduce operational costs for these establishments. As you know, clinic expenses are significant for medical practitioners. Addressing this issue reduces many consumptive costs and simultaneously generates more profit.
Therefore, we now understand how focusing on customers' core needs leads to higher incomes and lower monetary costs. Naturally, the success of your customers will result in high incomes for your business since your business is a "must-have" for customers and they need it.
Build your business in a similar manner to pain relief medications so that you become appealing and attractive to potential customers. As long as customers need your product, your business will have a path to progress.