Standardization and policy-making in the field of advertising based on the attitudes of the advertising audience, achieving desired impact while considering artistic, scientific, and sociological principles, and providing consultancy regarding budget formulation for utilizing various media in the advertising industry and presenting innovative advertising solutions for different clients are part of the policies of this department, led by the executive managers of 5thColour Company.

The question of the necessity of advertising consultancy is a matter that concerns many managers. Advertising and marketing are scientific processes that begin with research and analysis and lead to the presentation of a final solution. One of the characteristics of successful advertising consultancy is to clarify the minds of organizations based on statistical data.
Therefore, in the first step of client communication, experienced consultants invest all their efforts in discovering the client's advertising needs and finding the most suitable operational solution in line with their field of activity. This way, services can be provided in the best and most effective manner, ultimately achieving the ultimate goal of customer satisfaction. Market research, as a powerful tool, is used to achieve this objective. Market research informs the company about competitors, future market trends, and consumer behavior, enabling sound and effective decision-making.
The Market Research Unit at advertising Agency, equipped with specialized and trained personnel, has the ability to conduct extensive quantitative and qualitative research nationwide and provides clients with detailed and analytical reports. We can offer you a variety of advertising solutions that improve your marketing strategy and increase your sales. Some of these advertising solutions include developing effective marketing campaigns, creating attractive advertisements, utilizing digital marketing techniques, conducting market research, optimizing your online presence, and discovering innovative advertising channels. Our goal is to provide these solutions in a way that meets the specific needs and objectives of your business.
The presence of an advertising consultant who has a focused expertise in these areas can assist you in making better decisions. Therefore, the services of 5thColour consulting team in the Advertising and Marketing Consultancy department include:

• Consultation on past and current advertising
• Providing creative advertising solutions
• Consultation on the selection of advertising strategies
• Presentation of advertising campaign planning and scheduling
• Evaluation of the company's advertising status and comparison with key competitors in the target market
• Assessment, determination, and estimation of advertising budget and related expenses.